Hi there. I’m Daniel.
I’m a Mexican-American designer living in Denver, Colorado. I spend most of my days designing identity systems & packaging for incredible brands, creative consulting for small businesses, and mentoring designers.
I’m deeply passionate about de-mystifying the design process and creating shared language for designers and clients alike. I’m a big believer in how a strong sense of process can help build trust within teams and instill confidence in developing designers.
Over the last 15 years, I’ve had the wonderful opportunity to work with a diverse client roster, including The Coca Cola Company, DIAGEO, The Kraft Heinz Company, MARS Kellanova, The Container Store, and even musical artists The Lumineers, Leon Bridges, and Nathaniel Rateliff & the Night Sweats.
I prefer to keep projects objective with research, strategy, and clearly defined measures of success. I work to keep everything I make feeling human, lived in, and loved.
Currently:
Senior Designer @ Jones Knowles Ritchie
Creative Director @ Second Best Design Studio
2026 JKR DEI Council
2025 JKR DEI Council
2025 D&AD New Blood Jury Member
2025 D&AD Shift NYC '25 Cohort Mentor
2024 JKR DEI Council
2024 JKR DEI Conference Facilitator / Moderator
2024 MSU Guest Speaker
2024 D&AD Creative Comeback Reviewer
2023 JKR DEI Conference Speaker / Panelist
2023 USEFUL SCHOOL Guest Speaker
2023 ADCOLOR Champion
2023 First Round Speaker
2022 Brand New Work Review
2021 Senior Designer @ Preacher
2020 ONE CLUB Bronze Winner
2019 CRUSH WALLS Muralist
2019 Senior Designer @ Consume & Create
2017 TheDesignKids Studio Host
2016 General Assembly Panel Facilitator
2016 Art of the Menu Feature
2015 AIGA BUZZ Speaker
2015 Intern @ Consume & Create
2014 ARTCRANK Artist
2013 ARTCRANK Artist
2010 Founder @ A Small Print Shop