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iS a NEIGHBORHOOD GYM in Denver.
I was an Art Director and Lead Design on this one.
I got a lot of Creative Direction from Josh Wills & Steve Hurd, and help from studiomate Josh Wills who strengthened the system with secondary elements and studiomate William Johnston who led the charge on painting that giant garage door. This was a fun one.
This was all at the design studio Consume & Create, in Denver.
My largest contributions were designing the wordmark & supporting design system.
Take the neighborhood culture of old boxing gyms and update the layered, papered walls outside of them. Keep the cleanliness of a full service fitness center, but with that old wordmark that’s been there for 50 years.
No diamondplate here. We traded hyper-aggression for self accountability,