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Misc. Branding Work


A less in-depth showcase of identity projects & concepts.
Additional proof-of-concepts upon request.




Gibsons Motorcycle Co.


Branding
Custom type
Iconography & Type System


Inspired by old motocross jerseys and  mechanic garage signage, this system sought to reminisce of a “spirited lawlessness” of early moto days. Stay on the bike.


Role: Lead Designer 
CD: Josh Wills & Steve Hurd
With: William Johnston
Studio: Consume & Create






Sustainability Park


Identity Design

I was inspired by the symbiotic relationship that many garden eco-systems cultivate; S*Park’s many solar panels lower energy costs in the area and their large greenhouse provides ample community gardening opportunities.

This system sought to communicate the harmonious connection S*PARK has to the surrounding neighborhood.

The “Firefly” mark speaks to this symbiosis, speaks on the (literal and figurative) electricity S*Park brings to the area, and positions S*Park as a beacon in Curtis Park.


Role: Designer
CD: Josh Wills & Steve Hurd
Studio: Consume & Create





Battington Lashes


IDENTITY DESIGN

Packaging Design


Inspired by Cleopatra (the original femme fatale) this brand system sought to tell a sophisticated and luxurious story of looking, feeling, and living your best.


Role: Designer, Producer
CD/AD: Josh Wills & Steve Hurd
Logotype: Steve Hurd
Studio: Consume & Create






Adventure Nannies


Identity Design
ICONOGRAPHY


Inspired by old luggage tickets and an era of exceptional service, Adventure Nannies is the premier nanny agency for traveling professionals, placing the most capable nannies around the world.

Role: Designer








Return To Lovely


IDENTITY DESIGN
Custom Type


A quaint but punchy brand using refined imagery and backroom language to communicate the life and times of the hospitality industry.


Role: Designer
CD: Josh Wills & Steve Hurd
AD: Josh Wills
Studio: Consume & Create





Mothero Lactation Cookies


IDENTITY Concept
Illustration
Packaging Concept
Custom TypE


There’s a strength in motherhood that can’t be explained: a sense of attention and care that connects every mother. Mothero connects, supports, and nourishes each mother on that journey.


Role: Lead Designer
CD: Josh Wills & Steve Hurd
With: William Johnston
Studio: Consume & Create




Lacuna Yoga & Juice


IDENTITY Concept
Packaging Concept
Custom Type


Inspired by the ever-present transition of the horizon, Lacuna reminds each visitor that every day has a new beginning - and an end.

A “horizon” mark reminds us that all things change, and to embrace the cycles of life.


Role: Lead Designer
CD: Josh Wills & Steve Hurd
Illustration: Dylan Fowler
Studio: Consume & Create




Roost : Future Heirlooms


IDENTITY Concept
Signage Concept
Subbrand & Badge System


Seeking to exclusively carry items that are so well made or so treasured that they could be passed down, Roost’s products bear the title “Future Heirlooms.”

The “nest” mark tells a story of roost: a place of incubation, development, and finally, launch.


Role: Designer
CD: Josh Wills & Steve Hurd
AD: Josh Wills
Studio: Consume & Create




Movement Climbing & Fitness


IDENTITY Concept
Color System
Modular Mark System


Each of us have a different goals, paths and visions for our bodies. Movement embraces your path and can help you get there.

Role: Lead Designer 
CD: Josh Wills & Steve Hurd
Studio: Consume & Create




Seeing With Animals


Identity Design
GALLERY Design

SWA is a conference and exhibition supporting academic research and creative practice that address the cultural representation of animals.

Inspired by deer hooves, horse nostrils, snake eyes, fish tails, and rabbit ears, the mark is decidedly animal, without feeling unrefined, or obviously so.


Role: Designer