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Stapleton Dental

iS a DENTAL OFFICE IN STAPLETON. (OBVIOUSLY)

I was Lead Design on this one.

I got a lot of Creative & Art Direction from Josh Wills & Steve Hurd, and help on the posters from my studiomate, William Johnston.
This was all at the design studio Consume & Create, in Denver.

My largest contributions were designing the wordmark & supporting design language, establishing messaging & tone.




MUSE

Ironically inspired by the wonder of early ice cream shops,
Stapleton Dental is warm from nostalgia, with the trust of hospitality.


Service with a smile, indeed.










Our iconset was inspired by the golden age of neon and in-era drive-ins.
Keeps things feeling cheeky. No pun intended.








Illustrating ‘friendly dental tools’ was a memorable challenge: about as challenging as installing vinyl of the icons on the office ceiling.





For wayfinding, a punny set of color-coded posters to infuse some squeaky-clean humour to the space. These puns are intended.







This is a total aside, but I waited about 13 years before I went to the dentist as an adult and it was a bad call. Go to the dentist, y’all. For real.