Arcadia
Brand Identity DesignIdentity Design for a data-driven climate-tech company that’s building the next generation of energy.
Arcadia is a suite of game-changing software and APIs that unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid.Contributions: Identity Design, Direction, Illustration, Production, Brand Guidelines
ECD AD Kellyn Blount
ECD CW Greg Hunter
AD Elliot Eliash W/ Jenna Krackenberger
STRAT Madelyn Wigle (ASD), Joel Linkewer
BRAND Kristen Meade, Vaughan Poole
MOTION Alexander Zakon
Arcadia’s game-changing software and APIs unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid
To celebrate and communicate the vision of a clean future (or any future at all) we developed an identity to communicate the necessary balance of optimism and fervor to create a better world.
Arcadia’s game-changing software and APIs unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid
To celebrate and communicate the vision of a clean future (or any future at all) we developed an identity to communicate the necessary balance of optimism and fervor to create a better world.
The Logo
Our logo is inspired by intersections and city grids. Like these intersections, every new advocate is a hub for connection and growth of a cleaner future.
The Node communicates connectivity and potential throughout the brand.
Our logo is inspired by intersections and city grids. Like these intersections, every new advocate is a hub for connection and growth of a cleaner future.
The Node communicates connectivity and potential throughout the brand.
Color
Dreaming of a cleaner future creates a sense of tension; too much optimism and nothing gets done; too much pessimism and the work feels futile. Arcadia turns this tension to intention. Our type and color system balance a sense of protest and optimism throughout the brand.
Typography