Arcadia

Brand Identity Design

Identity Design for a data-driven climate-tech company that’s building the next generation of energy.

Arcadia is a suite of game-changing software and APIs that unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid.

Agency: Preacher
Contributions: Identity Design, Direction, Illustration, Production, Brand Guidelines

ECD AD Kellyn Blount
ECD CW Greg Hunter
AD Elliot Eliash W/ Jenna Krackenberger
STRAT Madelyn Wigle (ASD), Joel Linkewer
BRAND Kristen Meade, Vaughan Poole
MOTION Alexander Zakon

Overview

Arcadia’s game-changing software and APIs unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid

To celebrate and communicate the vision of a clean future (or any future at all) we developed an identity to communicate the necessary balance of optimism and fervor to create a better world.

The Logo
Our logo is inspired by intersections and city grids. Like these intersections, every new advocate is a hub for connection and growth of a cleaner future.

The Node communicates connectivity and potential throughout the brand.

Color

Dreaming of a cleaner future creates a sense of tension; too much optimism and nothing gets done; too much pessimism and the work feels futile. Arcadia turns this tension to intention. Our type and color system balance a sense of protest and optimism throughout the brand.

Typography

Our headline typeface was chosen to communicate a sense of protest to convict and grab attention. Our secondary typeface is chosen to communicate rationality, trustworthiness, and capability throughout digital interfaces.

Art Direction : Photography

Our photography technique highlights what Arcadia is – a tech company driven by data to change the energy industry forever.

By diving into the pixels between a larger image we will visualize the power of what we do best: analyzing the data between things and how they all work together to create a better path forward.

Arcadia.
The power to clean up the energy industry.

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