Classico (CA)
Brand Refresh for one of Canada’s favorite pasta sauces, alongside a 29 SKU overhaul.
Agency:Jones Knowles Ritchie
Contributions:
Logo System, Type Direction, Brand World, Art Direction, Brand Guidelines
Direction:
CD JB Hartford
DD Apirat Infahsaeng
With:
Anya Guzauski, Bennett Wantz, Stephen Jablonski, Kaitlyn Chandler
Type:
Simon Walker, Letterale Studios
Illustration:
Sandra Neuditschko