Futuristic
Brand IdentityIdentity Design for a film and post company offering full-spectrum filmmaking under one roof.
Futuristic is a streamlined and immersive studio that balances behind-the-scenes irreverence and high production sheen.Contributions: Identity Design, Art Direction, Copywriting
CD Josh Wills
W/ William Johnston, Dylan Fowler
COPY Alicia Danielsen
MOTION William Johnston
Futuristic thrives in creative balance; their directors have been in the business “since film was filmed on film,” but they continually innovate with each new project. They’re a rare team that’s just as comfortable behind a RED 8K camera as they are with a NIZO Super8.
To communicate this balance, the futuristic type system balances vintage personality with modern cleanliness. With impact type inspired from old, french movie titles, and hyper-utilitarian paragraph type, the type system feels delightfully outside of time.
Futuristic thrives in creative balance; their directors have been in the business “since film was filmed on film,” but they continually innovate with each new project. They’re a rare team that’s just as comfortable behind a RED 8K camera as they are with a NIZO Super8.
To communicate this balance, the futuristic type system balances vintage personality with modern cleanliness. With impact type inspired from old, french movie titles, and hyper-utilitarian paragraph type, the type system feels delightfully outside of time.