Kraft Sauces

Product line rebrand and unification of a 50+ SKU lineup of condiments for the household-name food brand.

Agency:
Jones Knowles Ritchie

Contributions:
Package Design, Photo Direction, Logo Refinement, Production, Brand Guidelines

Direction:
CD JB Hartford
DD Greg Althoff

With:
Dave Fung, Paco Padilla, Kaitlin Sparkman

Copy:
Madeline Masarik

Photography:
Davide Luciano

3D:
Abesalom Kavelashvili