Leopold’s Gin
Brand Identity & Package DesignIdentity and Package design for a well-loved Gin with a distinct and intentional distilling process.
Leopold Bros. is a Colorado distillery that honors and revives old-world traditions while pursuing thoughtful and sustainable innovations in distilling.Contributions: Identity Design, Label Design, Copywriting
CD Josh Wills
W/ Dylan Fowler
Leopold Bros. Gin is one of the distillery’s most-popular and best-recognized product lines, with their Navy Strength Gin as a treasured staple on bar shelves around the world. Over the last decade, their Gin has well-earned a reputation for incredible versatility and a notably clean taste.
When approaching the redesign of such a well-recognized product, the new packaging had to be careful to maintain the line’s hard-earned bottle recognization.
To communicate to consumers that this is the “same great gin from the same great distillery,” I preserved and evolved core elements of the original bottle, like color-specific labeling, intricate borders, batch highlighting, and, of course, the moniker “Leopold’s Gin.”
Leopold Bros. Gin is one of the distillery’s most-popular and best-recognized product lines, with their Navy Strength Gin as a treasured staple on bar shelves around the world. Over the last decade, their Gin has well-earned a reputation for incredible versatility and a notably clean taste.
When approaching the redesign of such a well-recognized product, the new packaging had to be careful to maintain the line’s hard-earned bottle recognization.
To communicate to consumers that this is the “same great gin from the same great distillery,” I preserved and evolved core elements of the original bottle, like color-specific labeling, intricate borders, batch highlighting, and, of course, the moniker “Leopold’s Gin.”