Leopold Bros.
Straight Bourbon
Brand Identity & Package DesignIdentity and package design for a Straight Bourbon with a defined sense of history and place.
Leopold Bros. is a Colorado distillery that honors and revives old-world traditions while pursuing thoughtful and sustainable innovations in distilling.Contributions: Identity Design, Label Design, Copywriting
CD Josh Wills
W/ Dylan Fowler
Leopold Bros. Straight Bourbon is “distilled on the front range” in Denver, Colorado. More than just a snazzy headline, the seasons of Colorado have a distinct effect on the whiskey distilled by Leopold Bros:
Each summer, Todd Leopold opens the windows of the distilling floor to allow the pollen of the neighboring wildflowers to blow in and enrich the open fermentation process.
After barreling, Leopold Bros. continues the time-honored practice of resting the barrels over earthen floors, another process distinguished by the seasons of Colorado.
With so much of the Straight Bourbon informed by a sense of place, it only made sense that the label system spoke to the locality and unique flora of Colorado.
Leopold Bros. Straight Bourbon is “distilled on the front range” in Denver, Colorado. More than just a snazzy headline, the seasons of Colorado have a distinct effect on the whiskey distilled by Leopold Bros:
Each summer, Todd Leopold opens the windows of the distilling floor to allow the pollen of the neighboring wildflowers to blow in and enrich the open fermentation process.
After barreling, Leopold Bros. continues the time-honored practice of resting the barrels over earthen floors, another process distinguished by the seasons of Colorado.
With so much of the Straight Bourbon informed by a sense of place, it only made sense that the label system spoke to the locality and unique flora of Colorado.