The Family Jones

Identity Design

Identity Design for a new distillery riding the line of family tradition and playful inhibition.  

The Family Jones is a sophisticated yet embracing tasting room/restaurant balancing tradition and irreverence.
Agency: Consume & Create
Contributions: Identity Design, Copywriting

CD Josh Wills
CD Steve Hurd
W/ William Johnston 

MOTION William Johnston
PHOTO James Florio



Overview


The Family Jones is a well cultured group of free thinkers, unafraid to go against the grain or buck the norm.

One foot in the eccentricity and irreverence of the “weird uncle” and one foot in the family values of mom and dad.

Your family is weird. Their family is too.




The Family Jones.
When You’re Family, You Never Drink Alone.


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