Daniel Quay
Work: Case Studies Identities Archive
Arcadia
THE ASSIGNMENT
Arcadia is a suite of game-changing software and APIs that unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid.
AGENCY
Preacher
Identity Design for a data-driven climate-tech company that’s building the next generation of energy.
Arcadia is a suite of game-changing software and APIs that unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid.
AGENCY
Preacher
ROLE
Senior Designer.
My largest contributions were designing the brand system, illustration style, and a robust style guide.
DESIGN SUPPORT
Jenna Krackenberger
Art Direction
Elliot Eliash
ANIMATION
Alexander Zakon
Senior Designer.
My largest contributions were designing the brand system, illustration style, and a robust style guide.
DESIGN SUPPORT
Jenna Krackenberger
Art Direction
Elliot Eliash
ANIMATION
Alexander Zakon
CREATIVE DIRECTION
Kellyn Blount (ECD AD)
Greg Hunter (ECD CW)
Strategy
Madelyn Wigle (ASD)
Joel Linkewer
Brand Management
Kristen Meade
Vaughan Poole
DIGITAL
MakeMePulse
Kellyn Blount (ECD AD)
Greg Hunter (ECD CW)
Strategy
Madelyn Wigle (ASD)
Joel Linkewer
Brand Management
Kristen Meade
Vaughan Poole
DIGITAL
MakeMePulse
OVERVIEW
Arcadia’s game-changing software and APIs unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid
To celebrate and communicate the vision of a clean future (or any future at all) we developed an identity to communicate the necessary balance of optimism and fervor to create a better world.
Arcadia’s game-changing software and APIs unlock energy innovation by creating unprecedented access to the data and clean energy needed to decarbonize the grid
To celebrate and communicate the vision of a clean future (or any future at all) we developed an identity to communicate the necessary balance of optimism and fervor to create a better world.
THE LOGO
Our logo is inspired by intersections and city grids. Like these intersections, every new advocate is a hub for connection and growth of a cleaner future.
The Node communicates connectivity and potential throughout the brand.
Our logo is inspired by intersections and city grids. Like these intersections, every new advocate is a hub for connection and growth of a cleaner future.
The Node communicates connectivity and potential throughout the brand.
TYPE & COLOR
Dreaming of a cleaner future creates a sense of tension; too much optimism and nothing gets done; too much pessimism and the work feels futile.
Arcadia turns this tension to intention. Our type and color system balance a sense of protest and optimism throughout the brand.
TYPOGRAPHY
Our headline typeface was chosen to communicate a sense of protest to convict and grab attention.
Our secondary typeface was chosen to communicate rationality, trustworthiness, and capability throughout digital interfaces.
ART DIRECTION - PHOTOGRAPHY
Our photography technique highlights what Arcadia is – a tech company driven by data to change the energy industry forever. By diving into the pixels between a larger image we will visualize the power of what we do best: analyzing the data between things and how they all work together to create a better path forward.
Our photography technique highlights what Arcadia is – a tech company driven by data to change the energy industry forever. By diving into the pixels between a larger image we will visualize the power of what we do best: analyzing the data between things and how they all work together to create a better path forward.
DIGITAL
Our digital expressions carry movement and life. With 3D and animation from MakeMePulse, each page of the Arcadia site conveys Arcadias mission through graphics and animation.
Arcadia.
The power to clean up the energy industry.
FIN