Daniel Quay
Work: Case Studies Identities Marks Archive
El Five
THE ASSIGNMENT
A mysterious yet welcoming space flush with sophistication and moments of delight.
STUDIO
Consume & Create
Identity Design for a new restaurant highlighting flavors from across the Mediterranean Sea.
A mysterious yet welcoming space flush with sophistication and moments of delight.
STUDIO
Consume & Create
ROLE
Art Director and Lead Designer.
My largest contributions were developing the logo system, supporting design language, type system and producing the menu program.
CREATIVE DIRECTION
Josh Wills & Steve Hurd
DESIGN SUPPORT
Bryan Cavanaugh & William Johnston
CONTRIBUTING DESIGNERS CITED ON RELEVANT IMAGERY.
PHOTOGRAPHY BY JAMES FLORIO.
Art Director and Lead Designer.
My largest contributions were developing the logo system, supporting design language, type system and producing the menu program.
CREATIVE DIRECTION
Josh Wills & Steve Hurd
DESIGN SUPPORT
Bryan Cavanaugh & William Johnston
CONTRIBUTING DESIGNERS CITED ON RELEVANT IMAGERY.
PHOTOGRAPHY BY JAMES FLORIO.
MUSE
We were inspired by the subtle, nuanced class of a ‘63 Lincoln.
Luxury without flash; style for those who know what they’re looking for.
We sought to channel the refined sensibility of a globetrotting account executive of a Madison Ave. advertising agency in the height of the ‘60s.
We were inspired by the subtle, nuanced class of a ‘63 Lincoln.
Luxury without flash; style for those who know what they’re looking for.
We sought to channel the refined sensibility of a globetrotting account executive of a Madison Ave. advertising agency in the height of the ‘60s.
THE LOGOTYPE
The bespoke logotype carries sharp curves inspired by traditional arabian calligraphy, met with the finished edge and presence of film titles.
* Bryan Cavanaugh made the first pass on this logotype and I had the joy of REFINING it and DEVELOPING the final logo system for the brand.
The bespoke logotype carries sharp curves inspired by traditional arabian calligraphy, met with the finished edge and presence of film titles.
* Bryan Cavanaugh made the first pass on this logotype and I had the joy of REFINING it and DEVELOPING the final logo system for the brand.
THE BYLINE
As the word “Mediterranean” has become synonymous with “Italian” or “Greek,” what do we call flavors from Algeria, Morocco, Turkey, Egypt, Spain and even old-world Persia?
The Mediterranean Sea has a rich export culture, all connected by one region: The Strait of Gibraltar. Like the port, El Five is a melting pot of all the Mediterranean regions, creating dishes without a home country, that taste like favorites from each one. El Five: Tapas De Gibraltar.
As the word “Mediterranean” has become synonymous with “Italian” or “Greek,” what do we call flavors from Algeria, Morocco, Turkey, Egypt, Spain and even old-world Persia?
The Mediterranean Sea has a rich export culture, all connected by one region: The Strait of Gibraltar. Like the port, El Five is a melting pot of all the Mediterranean regions, creating dishes without a home country, that taste like favorites from each one. El Five: Tapas De Gibraltar.
^ HAND ICON & ‘KEY’ IMAGERY BY WILLIAM JOHNSTON
THE SECONDARY SYSTEM
El Five resides at the fifth floor, and each patron uses Denver’s Slowest Elevator™ to reach the breathtaking view of Denver. As such, the supporting design elements each wink to early busboy & hospitality staff, as well as vintage elevator interfaces.
A badge system based from passport & port authority stamps gives the brand a sense of place and travel.
El Five resides at the fifth floor, and each patron uses Denver’s Slowest Elevator™ to reach the breathtaking view of Denver. As such, the supporting design elements each wink to early busboy & hospitality staff, as well as vintage elevator interfaces.
A badge system based from passport & port authority stamps gives the brand a sense of place and travel.
THE IMAGERY
The space is adorned with twenty foot tall found posters from the golden age of Egyptian Cinema (The ’40s-’60s). These lush images found their way into the collateral; each telling half a story, the viewer to fill in the blanks.
The space is adorned with twenty foot tall found posters from the golden age of Egyptian Cinema (The ’40s-’60s). These lush images found their way into the collateral; each telling half a story, the viewer to fill in the blanks.
THE MENUS
For launch, I concepted and created a limited run of at-bar menus with a rare flair: a stippled texture passport, complete with stamps at the bar.
Visitors of the Grand Opening were also treated with a limited edition Passport Press Kit™
Service Menus stayed sophisticated and precise; wide to speak of the dramatic offerings, slender to fit the table, and classic to nod to the era.
For launch, I concepted and created a limited run of at-bar menus with a rare flair: a stippled texture passport, complete with stamps at the bar.
Visitors of the Grand Opening were also treated with a limited edition Passport Press Kit™
Service Menus stayed sophisticated and precise; wide to speak of the dramatic offerings, slender to fit the table, and classic to nod to the era.
^ APRON DESIGN BY JOSHUA WILLS
Alluring Libations, Breathtaking views.
El Five: Tapas De Gibraltar.
FIN