Daniel Quay
Work: Case Studies Identities Type Marks
The Family Jones Distillery
THE ASSIGNMENT
A sophisticated yet embracing tasting room/restaurant balancing tradition and irreverence.
STUDIO
Consume & Create
Identity Design for a new distillery riding the line of family tradition and playful inhibition.
A sophisticated yet embracing tasting room/restaurant balancing tradition and irreverence.
STUDIO
Consume & Create
ROLE
Art Director and Systems Designer.
My largest contributions were designing the monogram & supporting design language, establishing messaging & tone, and producing the menu program.
CREATIVE DIRECTION
Josh Wills & Steve Hurd
DESIGN SUPPORT
William Johnston
CONTRIBUTING DESIGNERS CITED ON RELEVANT IMAGERY.
PHOTOGRAPHY BY JAMES FLORIO.
Art Director and Systems Designer.
My largest contributions were designing the monogram & supporting design language, establishing messaging & tone, and producing the menu program.
CREATIVE DIRECTION
Josh Wills & Steve Hurd
DESIGN SUPPORT
William Johnston
CONTRIBUTING DESIGNERS CITED ON RELEVANT IMAGERY.
PHOTOGRAPHY BY JAMES FLORIO.
MUSE
The Family Jones is a well cultured group of free thinkers, unafraid to go against the grain or buck the norm.
One foot in the eccentricity and irreverence of the “weird uncle” and one foot in the family values of mom and dad.
Your family is weird. Their family is too.
The Family Jones is a well cultured group of free thinkers, unafraid to go against the grain or buck the norm.
One foot in the eccentricity and irreverence of the “weird uncle” and one foot in the family values of mom and dad.
Your family is weird. Their family is too.
THE LOGOTYPE
The logotype was designed by my studiomate William Johnston, speaking to the integrity of a “family recipe,” and tempering the irreverent tone of the rest of the system.
To compliment the logotype, I created a monogram that acts as the brand mark.
The logotype was designed by my studiomate William Johnston, speaking to the integrity of a “family recipe,” and tempering the irreverent tone of the rest of the system.
To compliment the logotype, I created a monogram that acts as the brand mark.
THE SECONDARY SYSTEM
The secondary design system was inspired by utilitarian sign painting styles throughout industrial rural communities (where we imagine The Family Jones hearkens back to).
The system lives between the refined sophistication of a formal dinner and cheeky blue collar type from the kids table.
Family is about balance.
The secondary design system was inspired by utilitarian sign painting styles throughout industrial rural communities (where we imagine The Family Jones hearkens back to).
The system lives between the refined sophistication of a formal dinner and cheeky blue collar type from the kids table.
Family is about balance.
THE MENUS
We concepted and created a set of of 24-page photo album menus, each differing wildly from the menu beside it, keeping each visit unique.
The album menus tote the awkwardness and charm of family, showcasing old road trip photos from the seventies, candid photos from the rotary club, and photos of (my) dad in his underwear, ironing. Sorry Dad.
The albums have been so memorable that they were as one of “The Most Stunning Restaurant Menus on the Front Range” by Denver Magazine, 5280.
The album menus tote the awkwardness and charm of family, showcasing old road trip photos from the seventies, candid photos from the rotary club, and photos of (my) dad in his underwear, ironing. Sorry Dad.
The albums have been so memorable that they were as one of “The Most Stunning Restaurant Menus on the Front Range” by Denver Magazine, 5280.
THE INVITES
To invite friends and family to the preview night, we screen printed 100 invites on recycled copies of The Denver Post.
It was complicated, messy, and took all night. But what’s more reminiscent of the family table than getting the paper?
To invite friends and family to the preview night, we screen printed 100 invites on recycled copies of The Denver Post.
It was complicated, messy, and took all night. But what’s more reminiscent of the family table than getting the paper?
The Family Jones.
Welcome to the family.
Not sure whether to congratulate you, or apologize.
Fin